By partnering with Laura Gourgeon, a young athlete from the Aix-en-Provence region with outstanding performances, the Softway Medical Group – a European leader in healthcare IT – reaffirms its commitment to elite sports and pushing beyond one’s limits.
The Softway Medical Group fosters a vision that transcends technological boundaries to celebrate human excellence. By supporting young athletes like Laura, the Group demonstrates its commitment to:
- Promoting values of self-improvement and performance;
- Encouraging the emergence of talent;
- Inspiring its employees through exceptional journeys.
This partnership reflects the Softway Medical Group’s conviction that innovation and success stem from boldness and the ability to push one’s own limits, whether in the technological or sporting field. Laura Gourgeon embodies this philosophy perfectly: young, ambitious, and endowed with a determination that echoes the company’s entrepreneurial spirit.
“We are delighted to support Laura throughout her season. Her commitment, discipline, and rigour strongly resonate with our values. We share the same passion for performance and the same drive to excel.”
Jean-Baptiste FRANCESCHINI, Co-founder and CMCO of Softway Medical Group
“I am very happy to be supported by the Softway Medical Group. During our discussions, I felt genuine support that goes far beyond financial aid. Representing the Group is also about giving visibility to a company born, like me, in the PACA region, with international ambitions! My dream is to participate in the 2028 Olympics!”
Laura GOURGEON
An Athlete Who Combines Performance and Versatility
A future inspirational figure in the world of swimming, Laura is a highly promising elite athlete. The 18-year-old swimmer will be supported by the Softway Medical Group throughout the 2024/2025 season. She will proudly represent the company on French and international podiums as well as in her social media communications.
This partnership is also a wonderful opportunity to encourage sporting activities within the Softway Medical Group. Many of our employees are accomplished athletes, and we are proud of them! These practices are something we encourage as they contribute to well-being and foster team spirit and the drive to excel.”
Céline AMBLOT FERAL, Human Resources Director Softway Medical Group
Laura Gourgeon demonstrated her immense potential during the French Junior Championships held in Massy from Thursday, 5 December to Monday, 9 December, achieving remarkable results:
Historic Performances:
- French 18-year-old Champion in the 1500m freestyle (5th best performance of all time in a 25m pool)
- French 18-year-old Champion in the 800m freestyle (7th best performance of all time in a 25m pool)
Remarkable Versatility:
- French 18-year-old Champion in the 400m freestyle
- French 18-year-old Vice-Champion in the 200m freestyle
- Bronze medallist in the 50m butterfly, showcasing her ability to excel outside her main events
About Laura GOURGEON
Immersed in the Cercle des Nageurs de La Ciotat since the age of 7, and later trained by the Pays d’Aix Natation club, Laura Gourgeon now trains at the elite training centre in Martigues under the guidance of Philippe Lucas. At just 18 years old and currently pursuing a distance-learning degree in Psychology, she is a triple Junior French Champion in 2024 for the 1500m, 800m, and 400m freestyle and has secured her first Elite French Championship title across all categories in the 1500m. Her ultimate goal: to represent France at the 2028 Los Angeles Olympics.
About SOFTWAY MEDICAL GROUP
Inspiring e-health means illuminating and enabling the evolution of practices for both healthcare professionals and patients. For 25 years, we have been driven by our sharp vision of the healthcare market and its changes. We do not follow trends; we anticipate them, and sometimes even provoke them.
Through the strength of the Group, we ensure that the practices and usages of tomorrow become a reality today. In doing so, we illuminate and enable the evolution of practices, allowing healthcare professionals to be ever more efficient and patients to become actors in their own health.
At Groupe Softway Medical, we are pragmatic visionaries.
In France, Belgium, and Canada, with over 1,200 employees, our solutions equip more than 200,000 healthcare professionals in private and public institutions, outpatient care, imaging centres, and laboratory services. As both an editor, integrator, and health data host, our unique positioning allows us to break down silos, improve the patient care pathway, and contribute to prevention for all citizens.
